PIXZ1N

(2022)

Z1


I worked across art direction, graphic design, visual identity, advertising campaigns, social media content, casting, and creative production. For the Z1 project, I developed the visual identity and launch campaign for Pix, tailored to Gen Z audiences.

Work made in house at Z1.
Creative Direction by Lucas Pires.

Person wearing a red sweater and yellow flame-patterned sleeves holding a pink card, set against a pink background, with a reflection on a shiny surface.
Four fashionably dressed individuals posing against a pink background, wearing colorful and eclectic outfits with vibrant patterns and textures. One person is seated on the floor, while the others stand behind, each holding furry turquoise props. Their styles include bold accessories and expression, reflecting a playful and artistic fashion statement.
Person holding heart-shaped cake with colorful design on pink background, wearing a red top and necklace.
Person wearing a green furry jacket and purple pants posing with a playful expression, with a close-up of them using a smartphone. The background is blue with graphic elements and "Pixzin" text.
Subway station platform featuring two large advertisements with colorful designs and portraits of two individuals. The ads show a person with elaborate nail art on the left and another with a skateboard on the right.
Outdoor advertising display with colorful posters featuring people holding large heart-shaped objects, positioned in a city area with trees and modern buildings.

PIXZ1N Video hero team:

@socialconrado production
starring: @mcsoffia, @mab_horse, @sugarrluck, @imkaike, @yesdadx
creative direction / video direction: @conradorodrigues
creative strategy / AD: @davimoraesx
styling: @bornalongroad + team @juanduarte
dop: @joão_rubio + team @valentinadenuzzo @ro_raffaella @m.messiasjr
executive production: @embrazada
gaffer: @tatiane_ursolino
photos: @roggercordeiro
art direction: @joanaleonzz + team: @bruno_scander
beauty: @vedroso, @brancamoura_
edit: @conradorodrigues @juniorscoz
color grading: @rodrigodcar
letterings: @polar.ltda @whiteprata
soundtrack: @fkoff1963

Highlights

Glossy magazine spread with a vibrant yellow background, featuring a close-up photo of a smiling person against leafy greenery and large bold text on adjacent page.

Skol Music Magazine

Collage featuring Free Fire, Banca 21 text, food and drink images, and logos of ifood, Uber, Steam, and PlayStation on red background.

Banca Z1

Animated concentric rings with rainbow colors on a dark blue background.

Skyy Vodka: Guia Livre